We are told that when creating our resumes and going on interviews, we need to sell ourselves to employers. To tell them all of the wonderful things about ourselves and why they should hire us. The reality of it is, an employer wants to know what you will do for them and their company. Think of it this way, when we are looking to buy a product or service, we want to know how will we benefit from it, what will it do for us. The color, shape, size, texture, material, that’s all fluff because none of that matters if the product isn’t going to benefit us.
Interviewing for a job is no different than when you want to buy something. On the interview, you are the product that the company is looking to buy. So your communication skills, self-motivation, and self-driven qualities are fluff. What are you going to do for the company that will benefit them from hiring you? How will you save them money? Make them money? Get them more brand awareness? What exactly will you do for them?
It’s not about you, it’s about them. So the next time you are preparing for an interview or tweaking your resume, remember to make yourself stand out in a way that will help the company succeed.